About Us

Meet Don & Jodee Damron owners, Alto Ski Shop

 Alto Ski Shop has been New Mexico's favorite family-owned ski shop since 1980. We are known for our exceptional customer service, convenient location, wide selection of rental / retail goods, equipment and unbeatable prices. Let Don & Jodee help make your winter vacation a memorable one! 

We are here to serve you!

 We take great pride in going the extra mile for our customers in order to provide the highest level of personalized service. All you have to concentrate on is having fun on the slopes and know that you'll come back to an intimate and inviting atmosphere with an attentive staff eager and happy to assist with anything you should need during your time with us here at the ski shop  

Call us today! 575-336-4386


  • Best Gear & Unbeatable Prices
  • Outstanding Service - fast, friendly, hassle-free
  • Best Location
  • Best ski & snowboard shop in Ruidoso
  • Only Ski shop in Alto, NM 
  • LAST shop up the mountain, the FIRST one down the mountain!